This report describes the content of a management program aimed at enhancing naming skills in an adult aphasic. A single therapeutic variable, stimulus repetition, was examined as to its effect upon the aims of the management program. The data indicate that large amounts of stimulus repetition did not enhance naming skills in this S more than did small amounts of stimulus repetition. More importantly, the data suggest that the application of a systematic management program did enhance the naming skills of this subject. The need to investigate the clinical effectiveness of routinely employed therapeutic variables is discussed.